More than 6 million online millions, and social media have become “superimapity” medium, according to the new digital report 2026 from Milewater and Social.
The global year study – Now to scan the pages of more than 700 – shows how the Internet and communication is included in today’s life, from people find products where they spend time for leisure.
Around the world, the user of the 5.66 billion user owners worked now – equivalent to 68.7% of the world, or social network users. Last year, the platforms can not have 259 million new users, 4.8% of the year increase.
“We see a big shift in the way people find product types,” said Alexandra Bjerty Skjertnsus, a chief executive in Medwater plan. “Many people turn to Social Media and Ai Platforms than before. Between small audiences, social media ads now carry more weight in coping and observing.”
Like growing growth in mature markets, the user of the user receives a Fiercer. The average Internet user is spending 2.5 hours a day on social platforms and videos – with “filling a time of rest” as a major sign-in, after communicating with friends and family.
YouTube is always the world’s largest platform for working users, boasts about 50% application users rather than tiktoks are placed in FIFTH, according to SSOKB details. However, when it comes to engagement, Tiktok is a standard user spending 1 hour 37 minutes a day in its Android system – more than any other platform.
Women 16-24 spend a lot of time online, up to 3 hours 40 minutes daily on social platforms and video platforms.
The median user is now engaging with 6.75 different platforms per month, reducing the attention of the attention and media that has become.
Communications of Communications Gets Product Location
The report highlights regular converts on how consumers receive new products and services.
Between 16-34 years of age, social media ads are now the first source of product acquisition:
• 34.2% of the elderly in 16-24
• 32.1% of those aged 25-34
For friends 35-44, social ads are a solid second, shortly after search engines – signing a growing divorce between digital and flaps.
To Bedgate, the Chief Global Group Group of Social, said: “We have been removed from the race to reach the war in accordance with the social media, this loss.”
AI products falls into a thousand-million-million user
For the first time, more than billions of people now use daily AI tools. The Opelai CEO has reported that Chatgipt alone had 800 weekly users since October 2025, indicating the immediate approval of Tekstumid.
This surgery is also reorganization, only 80% of online adults now use regular search engines each month – down several points per year. In the meantime, part of the international Internet users say that they are happy with AI, according to digital 2026.
Digital ad We spend records high records
Advertisers are designed to spend the US $ 1.16 trillion record in advertising 2025, digital stations numbered in 74.4% of total spending.
Social media advertising continues in the OFTERFORM, assumed to rise 13.6% annually to US $ 277 billion. In the meantime, online media are just as Powerhouse, with products that are expected to pour US $ 204 billion on ads for sale.
The broadcast services are also calculated over half (50.4%) of all TV preview periods around the world, showing entertainment, advertising and e-commerce are changed to the Digital Ecosystem.
For 58 billion users (70.1% of the world’s population) and social platforms reach Satoliation, digital 2026 Paints of the world – but divided, quickly changed ai.
Of the merchants, Takeaway is clear: Wining 2026 Attention will require intelligence, intelligence and cultural smoothness in all platforms never stopped.
“The game keeps changing,” said Southgate. “A ‘World Supermajority Now you apply online – and all products should learn to play with new rules.”
