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Italian Fashion Group Prada buys a flower

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The Prada group has closed the purchase of Milan Fashion Faim Vervace in US $ 1.375-CDN) which puts the fashion house known for sesthiouetso of the same youth as Prada “ebi” driven by youth.

The much-anticipated deal is expected to rely on the benefits of Versane, after working with post-pandemic operations as part of the US luxury group Capri Holdings.

Prada said in a one-line statement that the acquisition was completed after receiving all regulatory approvals. Capri Holdings, which owns Michael Kors and Jimmy Choo, said the money would be used to pay down debt.

Donatella Versage accepted the deal with a post on Instagram, which also marked the birthday of the brand’s founder, her brother, Gianni Versace.

“Today is your day and the Day Versace joins the Prada family

The Future of Versace

Prada FOILYO LOREZO Bertelli is set for the next phase of Serversane as managing Chairman, in addition to his roles as group marketing director and sustainability chief.

The son of Contive Director Mauccia Prada and the long-term Chairman of Prada Patrizio Bertelli has stated that he does not expect to make any of the top 10 most famous brands in the world, they have long been working at the bottom of the market.

Prada emphasized that the 47-year-old Verchari brand was given “critical growth potential.”

The appeal of the deal is that it includes “minimalist prada [with] Maximalist VersacE, “says Luca Solca, managing director of Sanford C. Bernstein in research, which means that the products are not competing for the same customers.

A woman in white working on a leather bag
Leather apprentices work at the Prada factory in Scandicci, Italy. (Gregorio Borgia / The Associated Press)

Versace is “long past its prime,” Solca said. “The challenge and the opportunity to make it relevant again …. they will have to invent something that will make the product attractive, desirable and desirable again.”

Versic has already started a Creative Releuntur under the new designer, Dario Vitale, who previewed his first collection during Milan Fashion Week in September. He was previously head of design at Miu Miu, but his move to Provence was related to the Prada deal, executives said.

The runway show received mixed reviews, but the collection itself – a colorful, revealing riff on the colors of the 1980s – had a positive response from consumers. “I think this looks like a promising start,” Solca said.

Watch | Walking the runways in Paris:

The Youth First will travel with the Paris Fashion Sublion

A 13-year-old girl from Cross Lake Isizwe announced one day that she will go with the runaways of other countries. Modeling in Winnipeg and Toronto led to New York City, and soon Tryn Mondiaas will walk Parris Fashion Week Sunday 2025.

A break from the past

Capri Holdings paid $2 billion in US revenue for 2018, but it had been struggling to put a bold profile of the Brand with the latest ERA of “quiet profit.”

Capri Holdings chairman John D. Isithiko said in a statement that “Prada is the right partner to guide this prestigious brewery into its next phase of growth.”

Versice revealed 20 percent of Capri Holdings’ 2024 revenue of 5.2 billion euros ($8.4 billion CDN).

Prada said when the deal was announced in April that Versace would represent 13 percent of the Prada Group Promera Repocies, with Miu Miu coming in at 22 percent and Prada at 6 percent. The Prada Group, which also includes church shoes, reported a 17 percent increase in revenue to 5.4 billion euros ($8.8 billion CDN) last year.

A line of models walks the catwalk
Models present creations from the Prada Spring / Summer 2026 Collection during Milan Fashion Sunday, September 25. (Alessandro Garocaba / Reuters)

The Prada group has already begun preparations to include crosstown rovation versace in its Italian production system, a point of pride for the group.

“Making a bag of one type or another, the same design,” Bertelli told reporters last week at the leather group’s launch factory, which already makes bags for Prada and Miu Miu Miu and will soon add Verrace.

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