Everyone hated the McDonald’s Christmas Ad so much it was taken down

It is a new tradition to raise new holidays

Currently, the culprit is McDonald’s:

It’s about how much the holiday season sucks. Get it? And it’s honestly hard to stay because on every level from the subtle to the overt, it looks and feels all wrong.

Everyone he hates you. Everyone. For example, I disagree with Mather Walsh on almost everything, but folks, Mather Walsh is right:

I don’t care if it wasn’t AI. Making an ad all about calling Christmas the worst time of the year is a big problem. The gfy @Mcdonalds

— Fresheoutofpatience (@ NonAme131252) December 10, 2025

According to Adforum, where the full video of the ad is still available, it was sent by a firm called TBWA Neboko in the Netherlands, probably for the Dutch market. But the first YouTube channel that would have given us the ad has already taken it private.

According to a post on the site 80 Level, the Studio that produced this with TBWA / Nebe

“For seven weeks, we were sleeping, with our AI experts and 10 people in the Garden tools section working on locks and guides.

Then came compositing, lighting calibration, physics adjustments, artefact removal, and final finishing with the flame. We produced what felt like denials – thousands of takes – and they had it in the planning just like in any high-end production. This was not an AI trick. It was a movie. And here’s something I wish more people understood: Magic is not technology. The magic is the team behind it, the people who strive, ask questions, test, swear by broken models, solve impossible problems, and refuse to stop until the whole frame feels until the whole frame feels cinematic.

I don’t see this place as something new or a good test of the year. To me, it’s a testament to something much greater: that when creativity and technology meet purposefully, they can create work that feels truly cinematic. So no – AI didn’t make this movie. We did.”

People were not angry because you use AI to cheat. They were desperate for bad trade. This may be overkill, but I’ve watched this thing a few times now, and here’s what’s wrong with it for the benefit of people who have done it:

The jingle is a brody of the holiday standard “It’s the best time of the year” that sounds like it was made by pulling the music bandwagon into the Christmas spirit. Instead of being pretty boring, it produced something different and stand out with an unexpected twist that breaks away from the original story and meter and aims down some unsatisfying rabbit holes.

Few if any situations produce any sense of recognition. I think a lot of this is because they are generations of AI, but also because the situations are inexplicable. With a montage like this, each clip should play off the mood from the unusual holiday gripe. Who has ever been transplanted wholeheartedly into the oil of gale forces? Who fights another shopper on black friday over the usual teddy bear? Who would argue with someone trying to navigate a cold slope in a pedicab-wheelbarrow combination with a 12-foot Christmas tree? Even if you are Dutch, I don’t think this makes sense.

At 0:20, diners at a Christmas party with a fire in the fire seem to be having a hard time, and they seem disappointed that someone is doing it with a fire extinguisher. At 0:30, the cat that jumps on the tree does not seem to be attracted to the tree. It looks like the tree is rotating down on a hinge like a door in a parking garage. The AI ​​can’t seem to decide whether the couples at 0:36 are inside the cozy interior of McDonald’s or outside in the bitter cold storm.

But again, this message just appeared at the 2025 mark. This kind of bad “bad mentality” humor of all the jokes of all the jokes in the 90s, when the t-shirt had a slogan like “Life sucks!” It’s printed on it and people in Beach Town Souvenir shops will spend millions on it. In fact, “it’s the best time of the year” was used to great effect 29 years ago in these back-to-school commercials that hates his kids, as it were then:

While this ad is for what it is, at least it has people in it, and you can’t help but feel something when a human character successfully conveys an emotion. AI cannot do this and never will.

I hope that helps. Merry Christmas!