Here’s why Frank’s RedHot is rising to the top of America’s Instacart hot sauce
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Everyone has their favorite hot sauce – but only one has risen to the top, according to a recent report.
InstaCart, one of America’s most popular grocery delivery services, has released its ranking of America’s favorite sauces.
The latest ranking was based on how many hot sauces were sold on Instacart between Jan. 1 and September 30 of the previous year.
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In a report, Instacart said the hot sauce trends of 2025 are “full of bold comebacks, regional flair and creative brand shups that prove America’s love of all things spicy is stronger than ever.”
Below are the 10 best-selling hot sauces, from top to bottom.
The data underscores Americans’ continued preference for bold-flavored foods and experimentation with spices and seasonings. (Stock)
1. Frank’s RedHot
2. Huy Fong Foods (sriracha)
3. Taco Bell
4. Filter
5. Texas Pete
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6. Louisiana Brand
7. Tabasco
8. Tapatio
9. Valentine
10. Crystal
Frank’s RedHot ranks as the most purchased hot sauce on Instacart, taking the top spot in 31 states nationwide. (Chris Ratcliffe/Bloomberg via Getty Images)
Frank’s RedHot and its sharp, tangy, vinegary flavor — paired with an accessible, moderate heat — won out against the rest.
Instacart said the sauce brand ranks “coast-to-coast as Instacart’s best-selling hot sauce, taking the top spot in 31 states, including large parts of the Midwest, Northeast and Mountain West.”
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Fox News Digital has reached out to McCormick, Frank’s RedHot producer, for comment.
Regional differences
Although Frank’s RedHot won the report – it wasn’t all the state’s favorite.
Huy Fong Foods’ sriracha was a close second, proving popular in Texas, Oklahoma, New Mexico, Kansas, Idaho, Colorado, Oregon, Washington and Wyoming.
The Louisiana Brand remained the most popular in Louisiana, Mississippi, Tennessee and Arkansas.
Huy Fong Foods’ sriracha placed second overall, remaining a popular choice throughout the Western United States. (Smith Collection/Gado/Getty Images)
Cholula was the most popular choice in Montana and Hawaii, while Tapatio dominated in California.
In its report, Instacart said the “hottest state” was New Mexico, followed by Alaska and California.
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“Currently, states likely to have milder tastes include Alabama, Arkansas and North Dakota,” the report said.
Instacart data shows that Americans continue to love the taste of bold hot sauce when shopping online. (Stock)
“This heat map reinforces the fact that the Southwest and West Coast are hot sauce powerhouses, adding heat during morning, noon and evening!”
Trending ahead
Brands that experienced exceptional growth on the Instacart platform were Huy Fong Foods, Taco Bell, Mike’s Hot Honey, Melinda’s and Texas Pete, respectively.
Alex Orellana, an Instacart trends analyst, specifically noted the hot honey trend and said it was clearly reflected in the 2025 data.
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“This shows that consumers are increasingly thinking about how to balance the spice profile of their food with sweet, spicy honey drizzled on everything from pizza to roasted vegetables,” Orellana said.
“Its rise in popularity shows that people are always looking for new ways to feel the heat.”
