Hooga: World-class designs chosen for the Filipino home

There’s nothing like the sheer joy of stepping into a place that offers comfort while exuding quiet luxury. This idea takes center stage as Hooga, the leading lifestyle brand, adds another highlight to its growth on the scene with the opening of its new showroom on the 4th.th Floor, Main Wing, Shangri-La Plaza. In addition to the presentation of their high-quality environment, the brand prides itself as a place of modern design, where world-class art meets refined living.
Under its belt, Hooga carries contemporary furniture and home pieces sourced from around the world. Combining the natural and artistic architecture of China, Malaysia, and Vietnam with the innovative design language of Thailand, Japan, UK, Spain, and Italy, Hooga selects pieces that embody a world of style based on comfort.
Each collection is carefully selected and carefully planned, ensuring a perfect balance between form and function. At the heart of Hooga’s creative process is Jam Cua, General Manager of Hooga and Metallite. Armed with a keen eye for design, Jam is determined to differentiate the brand from the local design scene by showcasing pieces that are not just products off the shelf, but handpicked by him and his team to seamlessly complement any home.
With collections that include Scandinavian, Japanese, Outdoor, and Modern Living, Hooga is envisioned as a one-stop-shop for the home, offering everything to elevate your space, from furniture and lighting to home sprays, fragrances, wiring harnesses, and water heaters.
“Hooga is more than a furniture brand. It is the embodiment of how we want people to live: comfortably, elegantly, and purposefully,” shares Jam Cua, General Manager, Hooga and Metallite. “Each collection tells a design story that inspires and feels like home.”
The opening of Hooga Shangri-La Plaza marks another milestone in the brand’s journey, with its flagship Libis location set to open next year. Since its inception, this expansion further reinforces the brand’s mission to bring global design closer to Filipino homes.
Steeped in Metal-Lite’s nearly 30-year heritage in lighting and design, Hooga represents the company’s evolution from lighting to a complete lifestyle. What started as a trusted lighting supplier has now grown into a full-fledged home and design space, combining the perfect combination of comfort and elegance.
To find out how to bring timeless style and comfort to your home, visit metallite.shopfollow @metallitedesigngroup, or read more at https://hooga.ph/. You can also head down to Hooga’s new space at Shangri-La Plaza to enjoy an intimate stay.
Spotlight is a BusinessWorld-sponsored feature that allows advertisers to grow their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld website. For more information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA for more updates and subscribe to BusinessWorld articles and receive exclusive content www.bworld-x.com.



