Philip Morris International presents its Value Report 2025: change in motion
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The company’s annual disclosure reveals its Value Plan 2030+
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STAMFORD, CT – Philip Morris International (NYSE: PM) today released its Value Report 2025, which provides a comprehensive overview of the company’s approach to sustainable value creation. This report marks the completion of the PMI Guide for 2025, talks about the achievements of each ambition presented by the company in 2020, and presents its Value Plan 2030+, which is planned to guide the company’s continuous path to sustainable growth.
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For more than a decade, PMI has pursued industry leadership in tobacco cessation—a transformation that extends beyond product innovation to encompass how we allocate capital, engage stakeholders, and measure success.
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,” said Jacek Olczak, Group Chief Executive Officer.
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“‘change that happens’ includes the fact that change is not a project with a defined end date, it is a continuous work of improvement, innovation, and adaptation that keeps us relevant and strong. We change continuously because markets change, scientific progress, expectations of stakeholders rise, and new opportunities arise. This is what we are: the company continues, we refuse to celebrate a better future, as we refuse to celebrate a better future.
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Building on the progress PMI has made over the past decade, the report explains how the company is acquiring the resources, capabilities, and stakeholder trust that will sustain its business for decades to come. Business sustainability is a PMI strategy; it’s how it secures resources, manages risk, meets stakeholder expectations, and future-proofs a business that’s built to deliver results today, while securing the ability to deliver tomorrow.
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Our approach to value creation is based on a simple belief: long-term financial success depends on the health of the resources and relationships that make it possible.
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By investing in natural, human, social, intellectual, and physical capital—what we define as non-financial capital—we strengthen the very foundations upon which long-term financial success depends,
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” said Emmanuel Babeau, Group Chief Financial Officer.
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This is the foundation of our growth, resilience, and identity as a forward-thinking organization.
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PMI found meaningful progress across productivity and performance impact by 2025, as it closed its 2025 Roadmap.
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PMI’s Business Transformation Metrics (BTMs) provided stakeholders with clear, consistent indicators of our progress toward a smoke-free future. These metrics go beyond traditional reporting frameworks to capture unique aspects of PMI movement changes. They include the following:
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- About 43.5 million adult users of smokeless products worldwide.i
- PMI smokeless products were available for sale in 106 markets.ii
- PMI’s non-smoking business revenue reached USD 16.9 billion and represented 41.5% of total annual revenue.iii
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In addition, PMI celebrated progress in:
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- 98% deployment volume and programs to prevent youth access to its indirect sales channels.iv
- 91% coverage of shipment volume through PMI anti-tobacco anti-dumping programs.v
- 76% of PMI employees worldwide had access to formal lifelong learning opportunities. vi
- 99.6% of contract farmers who supply tobacco to PMI have earned a living wage by the end of 2025. This has been achieved through programs aimed at increasing farm productivity and promoting income diversification.vii
- 99.3% of tobacco purchased without the risk of deforestation is managed and there is no change in natural ecosystems.viii
- With a 46% decrease compared to 2019 in Scope 1 and 2 greenhouse gas (GHG) emissions, the company has achieved carbon neutrality in its direct operations.ixand PMI’s Absolute Scope 3 Forest, Land, and Agriculture (FLAG) GHG emissions decreased by 31% compared to 2010.x
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“We have identified six key strategies that reflect what is most important to our stakeholders and our business: consumer impact and product health, recycling, climate change, the environment and biodiversity, our employees and employees throughout our value chain, which are integrated in the Value Plan 2030+. This plan identifies where our actions intersect most in our tangible processes, leading to business that is important in driving our progress. capital, to create a strategy that is holistic yet focused, ambitious yet effective, and deeply integrated into the way we operate and grow,”
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said Jennifer Motles, Chief Sustainability Officer.
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“Our plan is clear about what we directly control and what requires action, as well as cooperation with others, to lay a solid foundation for effective action. That is the spirit in which we present our Value Plan 2030+, as an invitation to dialogue, a platform for cooperation, and a roadmap for the next chapter: turning sustainability into lasting business value.”
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PMI’s Value Plan 2030+ sets the course for the company’s next chapter—a continuation of the transformational movement that has defined PMI’s evolution over the past decade. It focuses on accelerating the growth of the smoke-free product portfolio, working to make tobacco obsolete, and exploring near-term growth opportunities for health, while maintaining responsible sales and marketing practices, investing in people and the environment, and strengthening operational resilience that supports long-term, sustainable value creation.


