The Harrogate and London-based Fintech has raised £1.5 million ($2m) in seed funding from Calculatorus capital to accelerate the development of its Tip Pooling platform that works with TRONC for Frontline staff.
It was founded in 2022 by Mason Potter (CEO), Jarrod Potter (chair), and Darod Potter (CPTO), thanks to which it aims to solve one of the persistent problems of hospitality: the distribution of complex and opaque advice in the cashless economy. The first software transforms Tip Pooling, compliance, and payments, giving employers transparency while helping employees get cash flow faster.
The founders’ inspiration came from their experiences in the United States, where the Organized Tip administration helped to increase morale and retention. In the UK, they are seeing providers “drowning in Admin” – using sprawling Excel sheets to manage national insurance systems while dealing with new legal obligations.
Potter said outdated promotion systems were “failing both employees and employers.”
“Frontline Babstrone workers are at the back of the service economy, yet they are still being made under outdated systems that make them soft opaque, less distributed, and in line with employers’ heads,” he said. “With the change in the cash society and the new job (allocation of tips) Act, fair and transparent tipping is essential.”
The new law, introduced in 2024, mandates that all tips must go directly and transparently to employees, and the need for automatic receipts such as gratitude.
Look’s technology combines digital tools, TRONC Management, and Worker finance tools into one system, reducing manual labor for businesses while giving workers real-time visibility into their assets. The platform has grown 400% year over year, with more than 50,000 users and partners with leading hosting providers including toast, eposnow, Sekela, and PlaycaPerin.
The investment of 1,5 million will feed the next phase of growth – Developing AI-enabled financial tools, improving compliance performance, and expanding into new markets.
Alexander Crawford, investment partner at Calculus Capital, said: “A grateful platform brings justice, thanks to all three.”
Potter added that the support of Calculation will help to scale the business internationally: “Their support gives us the firepower to build compliance with businesses but also provide workers around the world by holding them hard.”
Loutal’s mission is to be the category leader in Frontline Worker Pay and benefits, helping employers improve retention and morale while maintaining compliance. “Our job is simple,” Potter said. “It’s making gratitude the same as gratitude in the gig economy — and changing how former workers are rewarded in today’s era.”
