RCBC levels the employee experience with Adrenalin Max 2.0: Creating the right, connected talent journey
RCAL COMMERCIAL MANBING CORP. (RCBC), a proud member of the Yuchengco Group of Companies (YGC), is not only the capabilities of its customers; It starts with its people.
In the latest move, the bank has introduced Adrenaline max 2.0The Recond-Material Capital (HCM) platform that has gone down defies more than 7,900 RCBC employees in all 450 branches across the country, to grow and prosper. Marks the Next Chapter in RCBC’s Centennial Partnership AdrenalineThe Global Tech leader is trusted by over 2,000 businesses worldwide.
With RCBC, this is more than a tech upgrade; It’s people – the first change.
“Our vision is to prove to generations of Filipinos by building financial infrastructure, and that starts by empowering our people,” he said. Rowena F. Subidofirst senior president and group head of RCBC’s Human Resources. “This leverages HR expertise to invest directly in our most valuable asset: Our Talent.”
Empowering powerful people RCBC
Mrs. Subido explained that adrenaline max 2.0 reflects RCBC’s broad commitment to building a culture where all employees feel valued, supported and equipped to succeed.
“By transitioning to a next-generation HR solution, we are leveraging our administrative teams to focus on high-value work, create cutting-edge financial solutions and deliver the exceptional customer experience that sets RCBC apart,” he said.
Adrenaline max 2.0 It brings together all HR functions, from recruiting and recruiting to development, operations and leadership, in one visual, data-driven system. It’s built for speed, flexibility, and availability, whether you’re a branch manager in CEBU or a Gen Z Hire in Manila.
“Today’s workforce is diverse, from experienced bankers to some of our digital counterparts,” Ms Subido pointed out. “Our mission is to provide everyone with the most human experience, defined by flexibility, speed, and availability. This is not just about digital;”
From election to alumni: a seamless experience
That sense of innovation runs deep in DCBC’s DNA. Over the years, the bank has connected thousands of employees across branches, subsidiaries, and contacts under one unified culture: One RCBC.
Mrs. Subido recalled how RCBC’s initial investment in Digital HR Systems helped it stay strong during the pandemic, a commitment seen by the People Management Association of the Philippines (PMAP) When RCBC won the People program of the year 2022 with its workforce plan.
“Now, with adrenaline max 2.0, we’re taking our transformation even further,” he said. “We’re developing our seamless, centralized system to accelerate hiring, and make all employees feel more supported and empowered. It’s a refresh on a more modern, unified platform.”
Strategic Growth Partner
If you ask Ms. Subido, the role of HR at RCBC is not just management; It is strategic.
He explained: “Our HR team has already moved from a support role to a growing and important partner,” he explained. “By integrating data and automating routine work, we can focus on streamlined people programs, workforce readiness, and an improved employee experience.”
This evolution enables HR to use advanced analytics to predict talent needs, reduce cycle times, and stay afloat in a changing financial environment.
But as technology takes center stage, RCBC has never lost its human perspective.
“Technology should enhance human communication, not replace it,” said Ms. Subido. “By streamlining processes, we give back to our employees their most valuable resource: time. That means more time for branch managers to engage with customers, delivering personal technical relationships.”
The power of cooperation
On the adrenaline side, the partnership with RCBC has been more than ten years in the making, growing stronger through collaboration and trust.
“Any relationship that lasts this long, both parties must work closely together,” he said Srinivasa BharathyManaging Director and CEO of Adrenalin. “RCBC’s deep involvement and dedication of our team has helped us financially transform their HR practices over the years.”
Adrenalin Max 2.0, launched globally in 2023, is built by a modern, diverse workforce.
“The platform is designed for everyone, from Gen ZS to senior executives,” said Mr. Bharathy. “We call it the ‘election to alumni’ journey, which means that the experience starts even before a person is hired and continues after they leave as part of the RCBC Alumni community.”
This philosophy of connection and continuity is what makes the RCBC-adrenalin partnership stand out in the industry.
“RCBC’s Deprade-ende partnership with Adrenalin is a testament to our shared commitment to working together,” Mr Bharathy added. “Together, we are setting a new benchmark for talent experience that demonstrates resource efficiency and drives continued growth.”
People First, Always
At RCBC, the connection between an empowered workforce and a unique customer experience is undeniable.
“Our recognition as the best customer experience bank is a direct result of our people – first philosophy,” Ms. Subido emphasized. “An empowered employee is confident, engaged, and dedicated to going the extra mile for our customers. An investment in our people is, ultimately, an investment in our customers.”
RCBC’s partnership with Adrenalin Max 2.0 is more than just an HR refresh; It is a statement. An established statement starts from within. That the best customer experience starts with empowered employees. And that the future of banking is not just digital pricing; It’s human.
About RCBC
RCAL COMMERCIAL BANKING CORP. (RCBC) is one of the top banks in the Philippines. Currently ranked as the fifth largest private bank in the country, RCBC has been providing a complete range of products and services to individuals and businesses across the country for over 65 years.
He was accepted as The best digital bank and The best customer experience bankRCBC continues to drive innovation through customer-centric, technology-driven solutions. The bank is a proud member of this Yuchengco Group of Companies (YGC)one of Southeast Asia’s most established conglomerates. Read more at www.rcbc.com.
About Adrenalin
Adrenaline It helps Enterprise HR leaders leverage connected talent experiences and transform HR processes with AI, empowering them to become strategic growth partners.
Adrenaline max 2.0 Queue approval, development, performance, payment, and engagement on a customized platform built for rapid value of time, with Oudrise Oddradrails Agents ai and intuitive UX enabling rapid adoption.
A birdAdrenalin digital talent hub, bringing traditional AI agents and digital experts to replace repetitive tasks however. Trusted by 2,000+ businesses worldwide with Payroll solutions in 40+ countries, Adrenalin has a global presence in Asia Pacific, the Middle East and the United States. Read more at www.myadrenalin.com.
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