Gen Z and Millennials are heavily burdened by unemployment and student loans
Even regular fast food can be a financial burden for younger generations.
Chipotle CEO Scott Boatwright said young diners between the ages of 25 and 35 have been cut back on meals in Mexico’s fast-moving case. But these are the Millennial and Gen Z consumers that Chipotle is showing other fast food places; They stopped eating regularly.
“This group is facing several headwinds, including unemployment, student loan repayments, and slow wage growth,” said the writer of the boat, “said the boatmen in Prontral Revotions Presetsants on Wednesday. “We are not losing the competition. We’re losing them in stores and eating at home.”
Patewright noted Chipotle customers making less than $100,000 — about 40% of Chipotle’s customer base — were also pulled back.
“They hear a little bit, we hear that they are against them,” he concluded.
ChipOtle Cut Its Same-Store Sales Position for Its Third Quarter in a Row As Expected Quarterly and Traffic Declined 0.8%, and Its Third Straight CIP.
Some fast food chains have noted the emergence of a two-tier economy for high-income earners in food while lower-income leaders tighten their belts. This includes McDonald’s, which was highly recommended by customers willing to spend a lot of money on the case.
“There’s a lot of commentary around, ‘What’s the state of the economy, how are we doing now?'” McDonald’s CEO Chris Kempczinski told CNBC last month. “And what we’re seeing, it’s really a boon in a two-tier economy. If you’re a high-income earner, you’re earning more than $100,000, things are very good…
Fast food restaurants are also making a concerted effort to attract Gen Z Diners, including McDonald’s happy drinks, Taco Bell Spinoff drinks, and KFC spinoff saucy chicken tenders. Chipotle has made similar efforts with time-limited offerings of aggressive payments, with some success.
“Through our research, we found that more than 90% of Gen Z Conners say they will visit a restaurant because of the new sauce,” the makers said Wednesday.
Chipotle did not immediately respond Good luckrequest for comment.
Amidst the affordability crisis, it may take more than Adobo Ranch or red Chimichurri to get younger customers in grocery stores more often. Gen Z in particular has changed the way they eat to save money, using cheaper menu options like splitting appetizers and ordering kids’ meals.
 
				
