The brand behind the pyramid logo like it finally made it known in the Philippines
By Vincent Villa
I’m sure you’ve seen some of their trucks in the wild, you’re not sure who they represent. This anomaly is changing today as SinOtruk is finally making itself known here in the Philippines. What better way to introduce them than a little exchange so they took us to their global conference in China, showed us their history in their private museum, and took a quick tour of their factories.
Sinotruk’s (Shigh-no-Truck) humble beginnings can be traced back to 1930 to a group of 30 people repairing trucks. They built the first heavy duty truck, the Jn150, in 1960 and have developed steadily since then. In fact, they were able to build successful partnerships with European brands such as Steyr, Volvo and Man.
Now that you’ve seen their logo and know the brand, you’ll be like me who has suddenly seen their trucks on the road – and there are a lot of them. Most of their trucks are from the Howeo line, which is a “high quality, high quality” line. Some are sitraks intended to compete with the big names of European trucks and us.
If you think there are a good number of them on the way, wait until you see the prices that have been introduced. Their global conference in China gave us the impression that sinotrotruk is really big and successful. “Our jump, we connect, we lead” conference “in Qingdao was attended by 620 unique visitors from 97 countries from 97 countries to set up global participation. Sinotruk shared that they have sold 335,000 units so far from January to September 2025, which is 22.8% year on year.
Exports of heavy trucks in 2025 alone are 111,000 units, up 24.5% from the same period last year, in September only recorded by overseas markets. They expect total sales of more than 150,000 by the end of the year with access to 150 countries and a rating of 1 sinotruk products This marks 21 of themeast consecutive year of dominance as china’s leading truck seller. Similar to this is the large increase in sales of their new vehicles, exported light trucks, mining trucks, and parts for months. This has led to integrated development in their traditional and emerging parts. Sinotruk also boasts 700 centers and spare parts, as well as 40 training centers to deliver professional and relevant support to their customers around the world.
Expansion is undoubtedly on their minds, and they are working on it for the next 5 years. They look at the world and by 2030, they will send 250,000 large trucks, 100,000 light trucks, 50,000 light cars, and 3,000 mining trucks.
The impressive export numbers are not surprising, given the Sinotruk Prowess. In one of their regular factories where they make tractor heads, they can turn out 1 truck every 5 minutes or 300 trucks a day. This is possible because of their special factories that increase the automatic. One of them is the collapse of the welding assembly where no one interacts with the process. All 220 robots move like clockwork, with 170 smaller robots transferring parts from one stage to another. Of course, there are people in other aspects of the process, but that is the genius of Sininotruk. They know where to use robots, and where human touch is needed.
The importance of the Philippines market to Sinnotruk’s Global Strategy was highlighted in the press conference. In an important event, PowerTrac was invited on stage as a representative of the 300-plus global distributors gathered for the conference.
That reputation was not taken for granted as Sinotruk Philippines’ operations on the ground have been steadily improving. Sinotruk philippines started back in 2011 with a chain of distributors. Their products, mainly from the Howeo line, included dump trucks, tractor heads, cement mixers, steel loaders, and other specialty trucks.
The trucks can speak for themselves, but they are also helped by their competitive prices and strong brand loyalty behind their customers. They have a “Three” policy for their customers with their products under warranty. After a car dispute is issued for repair, the service team will provide a maximum response within one hour (maximum response time); The diagnosis was issued to be completed and the solution installed within one day (maximum delivery time); And for normal problems related to the error, the completion of the repair is guaranteed within one week (maximum processing cycle). This ensures less downtime for your truck and more time on the road for your business.
Apart from quick parts, sinotruk offers workshops and training to dealers and distributors so they are equipped with the latest technology. They are currently working to expand their service centers across the country. With 38 dealers in Luzon, Visayas, and 12 in Mindanao, customers will surely have peace of mind that the sinotruk they are getting is out of stock.
The service will definitely be improved as SINOTRUK just established a new assembly plant in Bamban, Tarlac. This brings the brand closer to the Philippines while allowing faster response times, faster optimized production, and simplifying the capabilities of their customers. The investment in the Assembly plant also confirms SinOtruk’s commitment to the country, distributors and customers alike.
It seems we have been ignoring SinOtruk’s success in the Philippines. It’s really hard to notice when the logo doesn’t matter behind it. The good thing is that SINOTRUK Philippines is now making its mark in the country. They recently started their online presence on Facebook, Instagram, YouTube, and Tiktok to improve their visibility. No matter what sales strategy they take, one thing remains – Sonotruk has a strong portfolio. If you are a business owner in need of a heavy-duty Wortherhorse, SINOTRUK is worth your consideration.
You can contact Sinotruk Philippines Service for more information through their social media channels.
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