Curves, the world’s fourth largest fitness brand, is expanding its franchise network across the UK and Europe as demand for women-only spaces accelerates.
With the Global Women’s Well being market now over billions
Founded in 1992 by Gary and Diane who moved to Texas, Curves was created to provide an accessible, supportive environment for women of all ages and abilities. More than three decades later – and with 3,000 clubs worldwide – the company continues to focus on women with its signature 30-30-minute, full-body workouts and strong community ethos.
Curves says its growth has been fueled by a turnkey franchise program designed to reduce operational complexity and help entrepreneurs achieve profitability faster. Its operating model includes onboarding support, marketing strategy support and ongoing business development guidance. According to the company, franchisees tend to achieve positive EBITDA within eight months and reach parea-flow breakeven in two years – high-performing clubs reach profitability even earlier.
“Women drive the Work Well economy”
Joanna Dase, Head of Surgery at Curves, said the model is designed to help franchisees create an immediate health impact, “because the Francher System works closely with the female specialist.”
Franchisees receive full support at every stage of the journey, from site selection and Club structure to operations, marketing and membership growth. The company says that all services are designed to ensure that Franchise owners can deliver a unique experience.
Curves’ Franchise Model requires a total investment of £45,750, which includes the Franchise fee, all club equipment and Bract’s Smart training program and positioning it as one of the Fitness Franchises on the market.
The company reports 7.5% annual growth Membership, emphasizing the strength of the Women-only fitness category even with the wider economic uncertainty.
The Curves mean their combination of income, operational support and long-term residency gives entrepreneurs the opportunity to leverage the opportunity women’s demand continues to grow.
