Today it has become clear that the successful development of a business is not enough just to have a website, it is also necessary to use a special mobile application. The development of such an application can be ordered individually, or it can be done using a ready-made product.
If your business does not already have an app, we highly recommend that you consider creating one. Today, it’s very easy – just contact a company that provides platform application development services. Why a cross-platform app?
- Cross-platform development is less expensive, which is explained by the smaller amount of work compared to native development. But even here there are pitfalls, which can only be seen by understanding the value principles.
- unlimited functionality and interface of the application;
- low cost of bug fixes and updates;
- There is no need to synchronize the creation of Android and iOS applications and use additional resources for development management.
Benefits of using business mobile apps
It is no secret that in recent years there are many Internet users who use mobile devices – tablets, laptops, smartphones. Of course, for such devices it is better to use mobile applications, an interface that allows you to quickly, easily and easily find the necessary goods and services.
For its part, modern business is forced to operate in a highly competitive environment. As a result, not being able to offer their goods and services through a mobile application, you can miss out on a large number of potential customers, users, consumers and customers.
In addition, modern mobile applications allow you to organize your current working hours in a completely new way. For example, mobile apps allow you to:
- Track and monitor employees;
- Organize feedback on customer base;
- Create a large customer notification about the start of promotions and sales;
- It is very economical in advertising;
- conduct an analysis;
- create forecasts and more.
In fact, modern mobile applications are a very effective operational tool, the use of which allows businesses not only to compete decently in the market, but also to succeed.
Improving the customer experience
Collecting data in a CRM is one thing, but using that data for customer service is another. With mobile apps, you can achieve higher levels of customer satisfaction by providing real-time customer service. One of the features you can use is customer service chat. This type of chat gives customers the ability to contact you with any questions and get a quick response.
You can also install some additional features such as:
- To track the status of orders,
- schedule and cancel services,
- to view previous orders,
- print receipts as well.
This will help simplify the after-sales service process and get more loyal customers.
To attract customers
To attract new customers, it is enough to offer an interesting bonus for installing the application. Almost every customer is sure to be interested, and everyone has a smartphone these days. The app will help you launch new promotions, and this way you’ll stand out among your competitors.
For example, after installing the app, you can offer a permanent discount on a specific product or service, a coupon for a free dessert or a cup of coffee. As a rule, when a customer comes to the site, he will not only buy one coupon, but will definitely buy something else, so the company gets a loyal customer.
Website + App
Through the app, continuous communication can be established with customers. While a website can attract traffic through search engines and redirect people to the app. How do you do this?
- Place a popup on a site that offers a bonus for installing the app.
- Place a reminder to install the app at the end of every message.
- Set up a redirect page to install the mobile app on GooglePlay when the customer leaves the site.
- Having a mobile app by itself won’t solve all your business problems, but in the right hands it will be a powerful tool for increasing profits.
