BGF puts £16.6m on the books to fuel growth for its ‘NO-BS CRM’ platform
BGF has completed an investment of 16,6 million in workbooks, a software platform for the middle of the market for the implementation of traditional traditional programs by bringing sales, marketing, customer support and commercial operations in a single, integrated solution.
Workbooks work for hundreds of clients in the UK and US, across a wide range of sectors. The platform recognizes that the mid-sized organization is looking to avoid the complexity, cost and disparate add-ons often associated with Enterprise business providers.
Customers have low operating costs of ownership, a wide range of functionality and the ‘shared success’ of the method of ‘support of a different method such as separation methods. This approach focuses on long-term partnerships and adoption rather than single initiatives.
The new money will be used to accelerate the market activity and product development, with a particular emphasis on the consolidation of sales strength, operations and cash flows. Workbooks also plans to build on its growing footprint in the US Market.
John Cheney, Chief Executive Officer of Workbooks, said the investment will allow the business to scale without compromising its customer-first philosophy.
“Our mission is simple: to provide mid-market organizations with an integrated environment that works the way their businesses work – without the complexities, hidden costs or bolt-ons that often come with other providers,” he said. “BGF’s sponsorship helps us move faster, while staying true to what sets us apart.”
Workbooks Eled’s approach to service has been a recurring theme in customer feedback. One US-based customer described the experience as increasingly emerging in the CRM market.
“The customer service we get at workbooks is second to none,” said a customer. “The team is responsive and active, which you didn’t see today.”
BGF said that ‘clarity of positioning and reduced risk of implementation was a central factor in its decision to invest.
Jack Teasdale, director of investment at BGF, said: “Workbooks has carved out a strong position in the market with a CRM platform that goes well, and the threat customers really help to support the group as they fit.”
As part of the deal, BGF will take a seat on the board of directors while remaining a minority shareholder.
The investment adds to BGF’s growing portfolio of UK-based software and technology focused on sustainable growth, customer retention and long-term value creation.
