British Business Bank invests up to £45m in Redrice Ventures to support creative industries

The British Business Bank has committed up to £45m as a core investor in Redrice Ventures’ £75m Fund II, which aims to strengthen growth investment across the UK’s creative industries.

The commitment, made through the Bank’s Enterprise Capital Funds programme, builds on the previous £36m fund for Redrice’s first fund in 2021, which helped mobilize additional private capital into the oversubscribed vehicle.

Founded in 2018, London-based Redrice focuses on seed-stage investments in premium, purpose-driven consumer products and related B2B technologies. The firm focuses on companies that work at the intersection of innovation and commerce, with investments including media, sports, health and wellness, sectors where brand identity, storytelling and cultural relevance are critical to growth.

Creative industries remain a major contributor to the UK economy, employing around 2.4 million people and generating £124bn in gross value added. Consumer products play an important role in that ecosystem, driving the need for design, advertising, content production and innovation, while the broader creative sector improves product accessibility and international appeal.

Redrice’s portfolio extends to sports and entertainment, supported by the Redrice Sports Collective, led by Sir Andy Murray and Alistair Brownlee OBE. Sports is considered a key export sector, combining live performance, media production and digital storytelling into a globally marketable experience.

British Business Bank said its role as a foundational investor enables capital to reach first and grow effectively. The Enterprise Capital Funds program has supported 51 funds to date, representing over £3bn of funding.

Christine Hockley, who is the managing director and the head of finance at the Bank, said that the investment is in line with the government’s plan to raise money. “The creative industries are at the heart of the UK’s growth objective,” he said. “As a foundational investor, we aim to flood in additional capital and expand financing options for companies looking to scale up.”

Tom March, co-founder and partner at Redrice Ventures, said the UK’s depth of creative and tech talent positioned it well to produce ambitious global brands. “In a content-saturated world, winning brands don’t just acquire customers — they build a fan base,” he said. “Fund II is about supporting innovators who understand that authentic communication is everything.”

The investment underscores growing institutional support for innovative and consumer-focused innovation as policymakers seek to strengthen high-growth sectors within the UK’s modern industrial strategy.