By the power of the Gray Head! Mattel Unveils First Line of Toys for Masters of the Universe 2026: Coastal House Media
Mattel is officially calling the power of Eternia. The toy giant has revealed its first action figure to accompany the upcoming Masters of the Universe movie, giving fans their clearest look yet at how the iconic franchise is being reborn for a new generation. The reveal marks the start of a massive marketing campaign ahead of the movie’s 2026 release and brings a heavy dose of nostalgia to the edge of modern, cinematic cinema.
Unveiled as part of the first presentation, the new Masters of the Universe figures are designed to reflect the film’s acting and tone while honoring the fantasy aesthetic that made the brand a cultural phenomenon in the 1980s. The result is a line that feels equal parts classic toy shelf staple and premium collector’s display.
Heroes of Eternia Take Action
Leading the way in this case is He-Man, modeled after Nicholas Galitzine’s live-action portrayal. This figure features detailed shields, a muscular sculpt, and a Power Sword icon, with detailed articulation designed for flexible posture. Whether shown in a heroic or mid-battle setting, He-Man is positioned as the focal point of the collection.
Battle Cat follows closely behind as the flagship release of the line. Larger than standard figures, the armored tiger boasts impressive sculpting, an engaging jaw, and removable battle gear, making it both a display favorite and a throwback to one of the franchise’s most beloved companions.
Rounding out the side of the heroes are Teela and Man-At-Arms. Teela comes equipped with many accessories and interchangeable parts that allow collectors to recreate the action pose or customize her appearance. Man-At-Arms brings his signature weapons and tactical design, combining sci-fi elements with the franchise’s fantasy roots.
Hackers Are Built for the Shelf
The Masters of the Universe lineup wouldn’t be complete without its famous villains, and Mattel delivers with amazing versions of Skeletor and Evil-Lyn. Skeletor towers over his mysterious skull face, Staff of Havoc, and battle-ready weapons, capturing the character’s menacing presence. Evil-Lyn is equally impressive, displaying intricate costume details and magical accessories that reflect her role as one of Eternia’s most dangerous forces.
Fan favorites Tri-Klops and Trap Jaw also join the first wave, each rendered with detailed sculpts that highlight their unique cybernetic designs. Their inclusion shows Mattel’s commitment to honoring characters in depth alongside the basics.
Designed for Play and Display
Mattel clearly aims to satisfy both long-time collectors and new fans. Figures include a high number of accents, premium paint applications, and packaging designed to look as good unopened as it does out of the box. Pricing places prices in the accessible collector range, with standard characters positioned for broad retail appeal and larger releases such as Battle Cat holding a premium price point.
The Return of Eternia Techniques
A toy launch is more than just dropping a product. It’s part of Mattel’s broader strategy to re-establish the Masters of the Universe as a major pop-culture force ahead of the film’s release. By releasing accurate movie figures early, the company is rekindling excitement for the franchise while introducing a new visual identity based on epic fantasy and cinematic scale.
With its mix of nostalgia, modern design, and star power inspiration, the first Masters of the Universe toy line signals 2026 that Eternia is back in a big way. For the fans who grew up shouting “I have the power” and those who just got it for the first time, this is the beginning of a familiar battle.
