Disney’s partnership with OpenAI is about controlling the future of copyright
This morning game Opennei announced a three-year license agreement: Starting in 2026, Chatgpt and sora can produce images and videos featuring Disney IP images, including more than 200 strong characters of the stars of the stars of the stars, Pixar and amazing products. To say these companies make unusual mattress pads is an understatement.
The agreement brings together two groups with very different social situations in copyright. Before Abalayi released the sora, the company reportedly told studios and talent agencies that they would need to exit their operations with the new app. The company was later behind on this. Before that, OpenAI admitted, in a regulatory filing, that it would be “impossible to train today’s AI models without using copyrighted materials.”
In contrast, Disney takes copyright law very seriously. In fact, you could argue no other company has done more to shape copyright law than Disney. For example, there is the Sonny BONNE Copyright Extension Act, better known as the Mickey Mouse Copyright Act. The law also effectively outlawed public domain development in the United States, with Disney being the biggest beneficiary. It was only the last year of the company’s patents Steamboat Willie Out of date, 95 years after Walt Disney’s first cartoon icon.
On the face of it, it’s not clear Operai will get a lot of value from the deal. As part of the pact, disney will host “selected” video productions of videos produced on the platform +, which has approved the method of video production of AI as it has not yet been done, but it will appear that Disney has the option of watching more or less about it.
In addition, Disney agreed to invest $ 1 billion in OpenAi’s Ocean Center, which is expected to burn more money in five years than Uber, Tesla, Amazon and Spotify combined before they become profitable. If anything, the addition of Disney characters may have made chatgtt and sora more expensive for OpenAI; The company will now need to pay licensing fees on top of the cost of using its servers to produce images and videos. At this stage, it’s also hard to put a price on Disney’s commitment to using OpenAi’s APIs. The company said that these tools “will enable new products, tools and experiences,” including others found within Disney +, but beyond that it did not provide details.
Bob Iiger may be unlikable, but he’s not stupid. At some point this week or shortly after, President Trump is expected to sign an executive order effectively part of his AI action plan from July. In particular, the President promised to fight the control of “Freddesmes” Clest-Level-Level of AI. In accordance with CnThe latest draft of Trump’s Order calls for the creation of AI jobs for the President to challenge the AI regime laws that allow the President’s own regulatory regime.
It’s not yet known how successful management will be in that effort, but Disney is clearly thinking ahead. It is in the bank that this time we cannot count on the federal government to create copyright law in its interest, so instead we make an agreement with the intellectual property rights sector as we know them. Most importantly, partner with one company AI can recommend.
As I argued in a recent piece, OpenAI is in a much different and more important place now than in late 2022 following the release of chatgpt. This company is the only AI provider in the competitive arena, and you can’t even argue with its excellent models, based on benchmarks or user feedback. In addition, OpenAI will currently turn a profit, and adopt a high-risk investment strategy. In recent months it has signed more than $1.4 trillion in infrastructure deals, hoping to outpace the competition that is already outpacing the scale.
It’s no accident desney sent a letter of anticipation and contempt to Google a day before its agreement with OpenAi. Opena may be the most valuable company in the world, but Alphabet, Google’s parent company, is worth more than $3 trillion. In any discussion between the two, for Disney the best would be in equal measure, and it is certainly not in a situation where it can demand a certain amount of control of AI’s AI projects.
And yet with accounts that won exactly that from Opena. In accordance with AxiosThe deal gives Disney a fair amount of control over how its intellectual property is handled. The two will form a Joint Committee designed to monitor the content users create on chatgpt and sora. As you surf the Web today, you’ll probably see a lot of ideas about what this AI video might sound like. And while it’s true, the most important Disney got a seat at the table to decide how technology evolves in the coming years.
Similar to news publishers, Opelai and other related interferences took the position of asking for forgiveness rather than asking for permission on behalf of copyright. Looks like it paid off. Many of the most high-profile cases have been signed by Licenses to sell at least for a small payment rather than being released until an uncertain decision in court. Disney seems to have felt that the same urgency is about to start acquiring visual licenses, and it may be on the best terms.
