Empowering content creators, supporting livelihoods at Nestlé Professional’s first-ever TikTok ambassador event

Social commerce has changed the landscape of finding and buying products online. With live sales and content creators partnering on social media platforms like TikTok, purchasing an item is now as easy as scrolling through your feed, clicking the yellow basket and heading to checkout. This simplified process is what companies are taking advantage of to adapt to today’s retail space and deliver their products directly to consumers.

Nestlé Professional, with its commitment to empowering creators and promoting collaboration in the food and beverage industry, gathered more than 100 executives from Metro Manila and nearby cities to join the Nestlé Professional Creator Playground on Nov.

The event also featured informative and motivational talks on content creation techniques, effective use of social media, and best practices for content monetization through affiliate marketing.

“We recognize the growing influence of social commerce and the important role content creators play in shaping consumer preferences. By bringing creators together, we aim to provide them with the tools, resources, and support they need to succeed in this space,” said Nestlé Professional Business CEO Rica Mier. “This event is the beginning of our mission to build a community where creators feel valued and empowered to share their knowledge and our brand.”

Michelle Mendoza from Antipolo City is one of the content creators who joined the Nestlé Professional Creator Playground. According to him, he gained valuable knowledge from the event about developing more creative videos for his audience and leading sales. While new to the TikTok-related scene, Michelle has a background in business marketing that makes her comfortable connecting with all kinds of people through live sales. “Swak kami ni TikTok e ng pag-a– relationship. Yan ang love. With yung gusto ko saganito, sarili mo yung oras mo.”

Like Michelle, Nestlé Professional partner Jenalyn Vicente enjoys the freedom that being an affiliate gives especially to moms like her who are looking for another source of income. “‘Yung kinikita ko sa dati kong work, kinikita ko na rin now. we haveaside ko lang dati itong pag-a– relationship. Mula pa-isa-isang things, dumami nang dumami dahil ina– come closer to draw,” he shared.

Calling yourself rakitero Genesis Quejada added being an ambassador to his long list of hustles right after graduating from college this year. He believes that consistency and hard work are the keys to making it big in this line of work. “‘Yung strategy what mag-live two hours in the morning and two hours at night. ‘Yung payat ng oras ko na ‘yunI make more content in batches if ma– busy a man in the coming days, it is possible ready-made videos with rin to send,” he said.

Because Nestlé products are kitchen essentials in Filipino homes, Michelle said they are always in demand. Discount vouchers and freebies also attract more shoppers to their page and check out the products they display. This results in higher sales and bigger commissions for affiliates.

When asked about their long-term goals as ambassadors, everyone expressed their desire to earn enough money to save for the future. Michelle and Genesis both want to start their own brands one day and hire affiliates as a way to share their expertise and opportunities with others. Jenalyn, on the other hand, aims for financial security. “Come on, I won’t– relationship to help us the family to in full e magure ng additional income. ‘Di na ako hihingi sa iba. Lahat ito sarili kong sikap.”

Being an affiliate may seem easy at first – promoting products through videos and live selling – but it comes with its own set of challenges such as managing time wisely, coming up with engaging and innovative content ideas, and avoiding violations that could get your account banned, among others. Genesis advises new and aspiring partners to familiarize themselves with the community guidelines and adhere to them strictly in content creation and life time.

With the Nestlé Professional Affiliate Program, Nestlé aims to improve the livelihood of its affiliates and help them increase their potential as content creators. Check out @barangayNestlé on TikTok to know more and get the best deals on your favorite Nestlé products.

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