Globe redefines communication quality with consistent service and network reliability every day
In an increasingly digital nation, Globe is changing the communication conversation from high speed to a true measure of quality: Quality of Experience (QoE) and Quality of Service (QoS). Following a milestone year of investment in infrastructure in 2025, Globe continues to improve its network beyond clean and functional communication, to one that empowers jobs and livelihoods, education and financial services, which require reliability, always in services, and inclusive access.
While “speed” often dominates the headlines, Globe has focused its network strategy on consistency, the ability to deliver stable, high-quality communications during critical times. This commitment was recently confirmed on the global stage when Globe received major awards at the Mobile World Congress (MWC) 2025 for network consistency, based on real-world data from user-initiated tests.
Globe has maintained its leadership in network consistency for nine consecutive quarters with Ookla, reflecting a disciplined investment in “everyday trust.” This focus is personal to the product, ensuring that whether the student is in a virtual classroom or a small business processing digital payments, the connection is there.
This recognition also places Globe among the Mobile and Fixed Operators selected in Southeast Asia to receive national consistency awards for all fixed broadband and mobile networks.
“What matters is how our customers stay connected in their daily lives, even when they are at work, at home, and on the go. Our focus remains on building a network that is strong and designed around real experiences,” said Carl Cruz, Globe President and CEO.
Closing the 4% Gap: From Earth to Space
Globe’s pursuit of quality extends to the farthest reaches of the archipelago. By 2025, the company has successfully reached another 100 Geographically Isolated and Endangered Areas (GIDAs), pushing its national coverage to nearly 96%. To address the remaining 4%, Globe recently concluded a landmark partnership with Starlink to deploy Direct-to-Cell (DTC) technology.
A first in Southeast Asia, this allows standard LTE cell phones to connect directly to satellites, acting as “cell towers in space.” This ensures that even in “dead zones” or during natural disasters where towers on the ground may be at risk, critical communications remain operational.
Speaking at the DICT Kapihan Summit on January 21, 2026, DICT Secretary Henry Aguda commended these developments:
“The introduction of new technologies like direct-to-cell service is a game-changer in our digital economy. It ensures that no Filipino is left offline, regardless of location. This is a meaningful form of communication that promotes rural growth and brings government services closer to every citizen.”
A future built on honesty and trust
Globe saw mobile data traffic grow to more than 3,100 petabytes, proving the high reliance of the Filipino community on the network. To support this, Globe has installed an AI-ready network infrastructure, all working to improve energy efficiency while maintaining quality of service.
By moving beyond the race for “speed” and focusing on quality of information and service, Globe ensures that its use of advanced technology supports the real life needs of stable, reliable communication for every Filipino.
For more information about Globe, visit www.globe.com.ph.
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