Google Philippines said many students pursued jobs in building content, which is driven by the growing electricity of the country.
“More readers and Vloggers will choose to be creators. And again, that is because of changes in consumer behavior we see,” said the worldmore in the Philippines. Businessworld in conversation.
“This is very good for young people because of many work options and many options for them to earn money,” add.
Google chief executive is marked that the country’s digital economic increase has influenced increasing number of young creators on the YouTube video broadcasting platform.
What we see is that there are actually conversion of rules, and this is because the digital economy is growing, “he said. “Now there have been many options for student workers and Vlogbers of the Philippines, and are good because they can actually use their lifestyle.”
According to the Philippine Statistics Agency (PSA), the digital economy includes the digital transactions, E-commerce, digital media and content, as well as digital service services.
In 2024, the Statistics Agency said the digital economy has entered 8.5% of the country’s product (GDP). According to the total added, digital increased by 7.6% from P2.09 trillion in 2023.
The Local Statistics Agency added that the digital stage, which was calculated by 23.1% of employment across the country, using 11,30 million workers last year; up by 4.8% from 10.78 million in 2023.
The E-Commerce is calculated by the highest employment of the employment in 77.9% followed by the Dejiyali Infrastructure by 21.4% or 79 million, and digital government services in 0.120.
In 2025, the digital economy is killed in 15% to 20% as e-commerce wishes, online media, and financial technologies remain strong, according to the Philippine Institute for Study (Pids).
Content related to a location
As well as the rise of young creators, Ms Palacios noted that many creators produce rural areas and Mdanao.
What we see that the Creators create the finest content of the Philippo in rural areas, “he said. “They are also sure that they use their languages, and it actually shows a culture in these areas.”
Local content costs to access mobile telecommunications and Internet sites in rural areas.
“It is actually supported because we see that, you know, the theme calls become cheap. They can access the Internet with Wi-Fi,” said Ms Palacios.
The study of 2025 is Kantar to reveal the 88% of the Philippines at home and Mindanao eating YouTube’s daily content, emphasizes the broader access of the stage.
As YouTube Access and Users grow, create different content is challenging to the Creator.
“The common challenges now will be that you can reveal content,” he said. “They need to be able to find their unqualitations or value they can handle when it comes to providing the content.”
Helping creators, artificial articulation tools (AI) readily available at the platform, Ms Palacios said.
“We have the same Gen Ai tools like the firstfruits and the dream screens, where it actually can make high quality videos, enabled AI,” he said.
“For example, from their long content, they can actually use to create multiple shorts,” Add, highlighting YouTube Ai Studio.
In the same study, 90% of the Philippines viewers imputed YouTube creators and content, higher than 77% in all Facebook, Instagram, Netiktok. – Almira Louise S. Martinez
