More than sixty years after its release, “A beautiful beautiful child“Towards the end Connie Francis got a new life on tiktok this year, even reaching No 5 worldwide Song of the summer list.
The easy-going song, which sounds like an ode to devotion to a truly sweet animal, has never been released as a single. However, 63 years later, it became a viral sensation, and the creators used it to turn at least 2.4 million healthy videos with babies, children, pets, and their carefully edited clothes.
At its peak in the summer, the “cute kid” reached more than 600,000 videos daily on Tiktok, including posts from Kim Kardashian and North West, Kylie Jenner, Brook monk, Jarred Jermaine, Abbie Herbert, Ariana Greenblatt, He is barrenagain You are still waiting. In the US, the song reached No. 1 Tiktok’s Viral 50 And Top 50 Charts and No. 67 on Spotify’s Top 100where it generated more than 120 million Spotify streams, making it his most streamed song to date. Before his passing in July, Francis said that the new Tiktok Fame gave him “a new lease on life” and joined the platform himself at the age of 87.
Tiktok has been impacting music discovery since its inception Tiktok’s Algorithm has a unique ability to create something new and reinvent the way artists and the Music business connect with fans.
“For a lot of young users on our platform, this is the first time they’ve found these songs,” Clive Rozario, Tiktok’s global music program manager, told mashable. “You have users rediscovering these songs, and you have users that it’s the first time they’ve seen it, especially if it’s been a while, especially when new bands and artists discover TIKTOK.”
The renewed popularity of “good kid” — both on the charts and in the cultural conversation — is just one example of Tiktok’s power to bring back catalog music. A similar revival occurred with songs such as “Rock that body” with black thighs, “reduced” bowls “by Raierhead,” ends with “skin of blood,” safe with “your skin” with the title fight, and “the youngest daughter of all Superheaven. FEBREBREBREBREBRUARY and Tiktok Music Impact Report Find out that “84 percent of the songs that entered the Billboard Global 200 in 2024 went viral on Tiktok first.”
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“Singers like Imogen a lot, Blood Orange, and piercing the veil have had their big moments after these big ways,” said Royario. “Piercing the Veil got their top Billboard Hot 100 hit behind the [one of these trends]. “
As record labels try to adapt, Playlist Curators seize new power. Songs recorded decades ago are climbing the charts; Artists test hooks in front of millions before uploading a single; And yes, that tough streak from 2010 will now qualify for Tiktok Fit checks.
When old songs become new again
When I was 14, I discovered almost every new song. Gray’s anatomy. It’s how I heard how I heard “car chases” through the snow and “half foxes” by Rilo Kiley, and how Theegan and Sara went through ” Imagine that same influence – but with an instant response and reach Tiktok, where everyday life is felt all the time in real time.
Think “running that mountain” by Kate Bush. Recorded in 1985, it originally debuted at number 30 on the Billboard Hot 100. It was then included in Stranger Things Season 4, almost four decades later, and began to travel on Tiktok. Shortly after that, it started the charts again, reaching 3.
“If something goes viral on tiktok, it’s usually linked to something else,” said Damia, a Music Industry Teacher Over 100,000 followers on Tiktokhe told mashable. “See you [that with] Stranger Things and Kate Bush. When you find your music [in] The Netflix movie or series that hits No. 1, there is a good chance that [it] You will probably go viral. “
That passion, key notes, and drives value in the catalog market. “What are they doing banking on banking platforms like tiktok to help them make money back.”
The effect of Tiktok’s Regiscovey has also helped him and the artist tour staff. When the “youngest daughter” left two years ago, the post appeared on Hardcore Subreddit Commenting on how “kids are doing ‘little girl’ direction on Tiktok with a bunch of memes… But at the same time, Superheaven’s LO-FI Rap Remix Kinda brings down the whole vibe of the song.” The band stopped touring in 2016, only playing one show a year, but the renewed attention of this 2013 record from the jar gave it a new impetus. On February 18, 2025, Superheeven announced a 16-date North American tour – the first in ten years.
Mashable Treend Report
Whether it was made 50 years ago or today, good music will cut through the noise of any algorithm and rise to the top.
It can be seen as part of the fact that a youth-driven platform can trigger a catalog revival, but the explanation is simple. Since Ari elkins, the playlist Curator has 2.2 million followers on Tiktokhe told mashable, “a good song is a good song.”
“Whether it was made 50 years ago or today, good music will cut through the noise of any algorithm and rise to the top.”
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The DIY era of music discovery
While catalog artists are finding renewed life, emerging artists are using Tiktok to build their careers from the ground up.
Many new artists use Tiktok to cultivate a fan base before releasing their music, including lil nas x “” and Rommi “baby” baby ” Artists like Lola Young, Ravyn Lenae, Cmat, and Doekii are making their mark on Tiktok (and in the form of DoChii, and YouTube). According to lumiate and Tiktok Music Impact Report As of February 2025, “84 percent of songs that entered the Billboard Global 200 in 2024 went viral on TikTok first.”
That same principle of Rediscovery now doubles as a tool of creation. While the success of a catalog often depends on luck – Syncing on a hit show, for example – New artists can know their growth. “If you want to build an audience, you can do it step by step, stage by stage. And that’s the magic of TikTok – You don’t have to rely on luck,” said Key.
Clentive found this, describing Tiktok as a place to explore new things. “Tiktok is a place where many artists preview their music and promote their music, and often you’ll see it go viral even before it’s out. It could be a piece of music that’s been released.[and] Thanks to what is paid to Tiktok, the official version is released and it becomes a hit around the world. “Think: “Anxiety” by Doekii.
Unlike the gatekeepers of the past, Tiktok empowers professional artist relationships. “If real people really care about it, not just because I found out because I did something crazy on tiktok, that’s where you can put yourself. You can put yourself where you put yourself,” said Spoiset to see, “says the key.
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However, success on Tiktok requires both creativity and digital fluency – knowing not only who you are, but how to present it in seconds, multiple times a day, every day. “This is where art and science meet … Who is art, what is it for … SACES is how you collect this in a way that people will understand,” Key said. “As an artist, your job is to do that in real seconds.”
Even Tiktok Live has become a discovery engine. “I have a few artists who make $10,000 a month to stay on Tiktok every night,” Key said.
The rise of old and new artists to the platform is not a zero-sum game. “It happened at the same time,” Elkins said. “We see the repetition of artists from the past as doubt, and also the introduction of new artists like Somber and Alex Warren.”
Rozario says that this double rise of old and new players helps democratic music. And that’s too good to be true. The charts are more diverse by both artist race and age today than ever before. Before Tiktok existed, by the way Analysis of charts published in the International Journal of Humanities and Social Science.
But algorithmic listening has drawbacks. Filter bubbles can reduce musical taste and recall culture – and, some argue, they can it weakens the strength of our connection through music.
Looking at the past of the musicians themselves and on the stage, it becomes easy to understand why musicians would want to change their music to fit the form. In tiktok, it is important to grab the audience’s attention within the first episode Video seconds – Usually, songs go viral because of a dance, a popular lyric, or something else that has never been recorded in history. Which leads to discovery.
“Music is central to every Tiktok experience,” Rozario said. “Users use music to express their creations, often self-created. It’s a great thing. We’re the first platform.”
The future of music is algorithmic
Tiktok’s Ecosystem continues to evolve. Its “Add to Music App” feature has already been used to save more than three billion tracks to streaming services such as Spotify, Apple Music, Amazon, and SoundCloud, driving billions more. Tiktok offers programs such as new music, “on tour,” and tiktok for artists, which provides real information and data to help artists use their artists.
It seems that Tiktok has a desire to keep its users listening quickly on its platform – the content of the discovery tool and allow another platform to take over the streams. “Lovers find music on Tiktok and eat somewhere else,” Clive said.
But whether discovery happens on Tiktok, Spotify, or Apple Music, it is still driven by algorithms, and that trust in technology is here to stay.
The Elkins remain optimistic about that future. He said ‘you find music in many different ways: on tiktok, playlists stuck on Spotify, playlists algorithmic like [Spotify’s] Find out every week. Sometimes I find my favorite music by talking with friends and sharing tracks. ”
Ultimately, Tiktok redefined reinvention, blurring the lines between old and new, fame and fandom, algorithm and art. And I, for one, couldn’t be happier about it Olivia Dean.
