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Singer Kid Rock has hit back at critics as he prepares to headline Turning Point USA’s “All-American Halftime Show” this weekend, saying the event is meant to celebrate love of country, not spread hate.
Turning Point USA, co-founded by Charlie Kirk, is hosting its own alternative Super Bowl halftime show this Sunday. The event comes as conservative writers criticize the NFL’s choice to feature Latin music star Bad Bunny as the halftime player.
“I think I speak for Turning Point and all the artists involved, that none of us are approaching this with any hate in our hearts at all,” Kid Rock said Friday on “Fox & Friends.”
“It’s just love for our foundation and love for music, our country,” he added.
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Singer Kid Rock performs during the fourth day of the Republican National Convention at the Fiserv Forum in Milwaukee, Wisconsin, on July 18, 2024. (Andrew Harnik/Getty Images)
Kid Rock is expected to headline the event, along with Brantley Gilbert, Lee Brice and Gabby Barrett.
The Detroit native, whose real name is Robert James Ritchie, said many Americans feel they are being overlooked by the NFL and the entertainment industry.
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“There is a large part of this country, like it or not, that has an inappropriate intelligence in entertainment. [going to] go play for our base. You know, people who love America, who love football, who love Jesus,” said Kid Rock.
Kid Rock, whose real name is Robert Ritchie, arrives to testify during a hearing of the Senate Commerce, Science and Transportation subcommittee on Jan. 28, 2026. (Tom Williams/CQ-Roll Call, Inc via Getty Images)
On Monday, NFL Commissioner Roger Goodell addressed some of the criticism surrounding the short-term player selection, saying Bad Bunny is “one of the greatest musicians in the world.”
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Kid Rock teased a performance he called “one of the best written songs ever” and said his version would be released later that night. He said that this song was written by a great local artist and he added new songs to it.
President Donald Trump, with singer Kid Rock by his side, speaks to reporters and signs an executive order related to the use of the concert and entertainment industry in the Oval Office of the White House in Washington, DC, on March 31, 2025. (Jabin Botsford/The Washington Post via Getty Images)
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“I plan to come out with good old rock, in your face, high energy, what people would expect. But it turns around very quickly,” he said.
Kid Rock performed during the NFL’s Super Bowl halftime show in 2004 when the show was in Houston, Texas. He appeared alongside Janet Jackson, Justin Timberlake and Nelly, famously wearing an American flag.
