Lounges Lounges are the ‘next frontier’ of the cannabis industry

Cannabis Consumege Lounges are redefining hospitality with a Buzz-Distry Twist.

From yoga sessions with edibles to painting nights and puffs, the use spaces provided by the next chapter of the cannabis industry, according to Dale Sky Jones, California-based Cannabis Education Institution Oaksterdam University of California.

Lounges are “the most exciting frontier of the cannabis industry,” said Jones, who is leading a tour of the Lounges at Mjbizcon in Las Vegas today.

But creating these spaces isn’t just about good vibes.

The action of a successful Lounge will be able to comply, security and education of customers to use the experience as it arises as consumers themselves.

That can transform brand loyalty and open up new revenue streams.

Inventing the experience – where cannabis meets strangers

The foundation of a successful residential investment begins with the experience it delivers.

Jones emphasized the need for thoughtful design, seamless operations and specialized staff training to ensure spaces not only comply with local regulations but also provide a memorable and enjoyable customer experience.

From flight schedules to music venues, every detail plays a role in shaping the customer journey.

“Hospitality is about reducing friction and creating a flow that feels natural,” says Jones. “Whether it’s the buffet layout or educating customers about dosing and starting times, all things contribute to the overall experience.”

Staff training is essential, especially in recognizing the signs of overdose and managing cannabis-naïve clients.

“A lot of people don’t know their tolerance, and that’s where education and safety come in,” Jones said. “Bars have ways to handle alcohol, and we need that with cannabis.”

“We need staff to handle these situations, provide spaces for shoppers to relax and socialize and make sure everyone has a good experience.”

The possibilities of cannabis use are numerous

The use of Lounges offers opportunities for businesses that want to create. There are good nights and comedy and music venues and dual-use spaces. The possibilities are endless.

State governments, in particular, have a unique advantage, as they can build model boats that include cannabis in existing recreational facilities such as casinos and resorts. Nuwunnabis at The Downtown Las Vegas provides a great example.

But the challenges are significant.

Compliance remains a major issue, with state and local regulations often treating cannabis differently than alcohol. Cannabis businesses are exposed to more legal and insurance risks than establishments that serve alcohol, Jones said.

“We have to be our own advocates,” Jones said, urging operators to prioritize safety and compliance while pushing for appropriate regulations. “Insurance is not covered.”

Public education is another critical area because cannabis is not as well understood as alcohol, Jones said.

“We need to educate not only consumers but also city councils, state governments and arlottors to ensure that these models are approved and supported,” he said.

The Future of Hospitality With Cannabis

Jones sees the use of consumption zones as a way to promote cannabis products and create new business models.

“The successful products will be those that focus on life and experience,” he said. “You can’t take cannabis across state lines, but you can take experience.”

He also envisions a future where cannabis is seamlessly integrated into everyday activities, from senior care to dog parks.

“People love to bring their dogs to the park or enjoy a yoga class. Why not add cannabis to those in a safe and reliable way?”

As the industry continues to evolve, Jones urged users to balance resistance with the responsibility to educate customers and the public.

“By leading in education, safety and innovation, we can show the world that cannabis is a safe, healthy alternative,” he said. “This is our chance to redefine what hospitality means. Let’s do it right.”

Margaret Jackson can be reached Margaret.Jackson@mjbizdaily.com.