In an online environment that abounds with formulaic copywriting, posting for the sake of posting, and a structured plan — the perfect Instagram feed — the audience has grown to perfection.
In this business interview with Marco Robinson, award-winning entrepreneur, coach, property investor, and back-of-house man for free, we look at how much UK companies can benefit from showing their true side in attraction. By sharing their people’s stories – and how they overcome the challenges of being a modern business – companies can effectively capture audiences and find well-invested customers.
All businesses can benefit from a lot of exposure to the real life of their founders and business story.
The standard for finding the norm
The truth is that according to Marco and many of his peers… “Personal Brand” is your greatest asset and business strategy.
The serious growth of AI has made traditional life and work unpleasant. You, that person is now the company, the business, the face of your life … And the only way to grow by accepting this technology as your property is by learning how to do it.
People ask… But what business do I get into? You choose a personal product business or an innocent product business.
Are you front and center or are you a business owner who can invest and get a return……
Don’t have the capital?
Go and lead them. Everything is earned, nothing comes for free. Save. Learn how to start and run a business.
But please don’t think that school or universities will ever give you those skills… because they won’t unless you are a doctor, lawyer or trade.
If you want to be ahead of the curve you have to own your own narrative, the good, the bad and the ugly. People don’t want to be Polish, they want truth, and they want courage.
They want to associate themselves with people and products that help them overcome their problems. Plain and simple, if you can share your story you can help them overcome the problem they don’t have now, you will succeed… If they like you… that is your product.
And being authentic is about saying what you’re going to do and actually doing it.
Marco Robinson being your hero
Marco Robinson
he is no stranger to the underdog story.
Marco’s business journey is one of grit, pain, growth and change – which reflects deeply on his peers and those mentors when he says it. Growing up with a dedicated mother, a father who was a gambling addict. My father had so many debts that his mother had to leave that marriage…
A mother sexually abused from the age of four by a patriarch in the 1970s.
When he did the Channel 4 TV Show “Get a house for free” The backstory came out that his father did not find him and did not allow him to be her husband, he said: “I don’t need your mother anymore, I married your father to find you…”
You can imagine how scared he was … all his life of this animal …
He spent a deadly night on a park bench and endured the harsh realities of homelessness. At school, he was bullied and bullied in the rough areas of the 1980s, moving again and again. Marco Robinson once felt like he had no hope or future.
But at 16, Marco made a decision that changed everything – he left school and started moving forward in the business world. Through relentless hard work, countless obstacles, and unwavering belief, Marco Robinson built what he calls a business empire.
Today, Marco Robinson is a highly successful business coach, best-selling author, TV personality, film producer, property actor, and property developer in the UK. His move from house calls to business planning became the heart of his public work – using his success to give back, even giving homes to families in need for free on the Channel 4 Show Get a house for free. His philanthropic work in Malaysia saw him receive the title of Dato’ Seri (Sir Marco Robinson). He has also volunteered as a legal adviser and homeless entrepreneur (see here). Marco also brings teaching, inspired by the story of life, with an indisputable formula for success and the beginning of the movement.
Marco’s story stands as a testament that no matter how dark your beginnings are, you can rewrite your future with strength, courage and purpose.
And that’s where Marco Robinson focuses his attention when working with businesses and coaching them on social media marketing – showing the real people behind their success, their colorful personalities, and the challenges they overcome. People interact with people. People buy from people. That is the philosophy Marco Robinson lives and teaches.
Marco Robinson on focusing on more real sales
The most powerful marketing no longer comes from innocent taglines but from the real human stories behind the product.
Marco Robinson says, “The real marketing that will move the needle for most firms is something that often doesn’t sell or convert real products or email development.”
Companies that were willing to reveal more – their people, innovation stories, challenges, flawed startups, and the human side – created a bond that marketing dollars couldn’t buy. Some of these things are natural and free, and can transform the content you have. It doesn’t always have to be a wave of inspiration but it does show the human story behind your product. According to Marco Robinson, this is the future of Business Storytelling: real people, real emotions, real connections. Don’t miss this wisdom with your marketing, it will leave you in good stead.
Showing business and people and purpose
Every company has its scars: moments of failure, difficult decisions and lessons learned the hard way. Instead of hiding these problems, forward-thinking products recognize that risk is a strength. Sharing stories of employees facing challenges, founders who almost quit, and teams struggling with uncertainty don’t make a company’s case – you get it.
As Marco Robinson often says, “Your audience doesn’t want to see perfection – they want to see courage, they want to see you brave, they want to see you appear before their eyes…that’s why they hire you.”
When a company records its people – employees who overcome personal challenges, or founders who turn into something new – it goes from being a story to a compelling story that forces its confusion….
These extensions are emotionally reshaping, driving loyalty more effectively than discount codes ever did.
A Tale of Transformation – from adversity to achievement – taps into something universal: human nature at the roots of resilience. Marco Robinson teaches that authenticity always wins advertising.
In addition, authenticity is part of today’s clutter. While competitors shout loudly, a reliable brand simply tells the truth. Transparency builds trust, and trust builds advocacy. Customers don’t just buy a product; they buy purpose. When they see the incomplete journey after success, they relate to it – and that the delivery turns audiences into communities, and communities into aggressors.
Marco Robinson on the warts and all manner of storytelling
Marco Robinson says, “In the end, showing your warts isn’t about being overly conservative; it’s about being authentic. Because when people see that your company’s story is built not on perfection but on persistence, they won’t believe in what you’re selling, but why you exist.”
He continues, “People who are just buying products or services – they are buying into the stories, values, and personality behind your business – Brand challenges for your business – real challenges, content made with genness.”
When Marco Robinson trains his clients, he often reminds them that when you share real stories – like that product idea of a team facing your church – or laughter that fills your audience to be part of your journey. This emotional connection turns casual fans into loyal fans, which helps imprint credibility and is a sign of success.
As Marco Robinson concludes, “Storytelling gives you your dimension and your purpose. It transforms marketing from promotion to building and looking for what you believe in. A connection and a sweet inspiration between you.”
Find out more about Marco Robinson Coaching
For information on Marco’s business, any advice, and advice on Social Media Coaching Masterclasses, please visit his website at Marcorobinson.com. Marco Robinson is listed on IMDB as a Media Producer, Media Actor, Media Investor, and real estate investor, and has published several book series on investing and financial freedom.
