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OpenAI has announced an update to ChatGPT Images that it says significantly improves the production speed and instruction-following capabilities of its image generator.
A Tuesday blog post from the company says the update will make it much easier to make precise edits to AI-generated images. Previous iterations of the program have been difficult to follow and often make unsolicited changes.
“The update includes robust command-following, more precise editing, and up to 4x faster speed, making image creation and replication more efficient,” the company wrote.
“This marks the transition from a new image generation to more efficient, reliable visual creation – turning ChatGPT into a fast, flexible creative studio for everyday editing, graphic editing, and real-world use,” the post continued.
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The OpenAI GPT-5 logo appears on a smartphone screen and as a background on a laptop screen in this photo illustration in Athens, Greece. (Nikolas Kokovlis/NurPhoto via Getty Images)
The announcement comes a few weeks after OpenAI CEO Sam Altman issued a “code red” memo to his company to improve the quality of ChatGPT.
In this document, Altman said that OpenAI has a lot of work to do in improving everyday knowledge of its chatbot, such as allowing it to answer a wider range of questions and improving its speed, reliability and personalization features for users, according to the Wall Street Journal.
The reported company-wide memo from Altman comes as rivals cut OpenAI’s lead in the AI race, with Google last month releasing a new version of its Gemini model that outperformed OpenAI in industry benchmark tests.
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The OpenAI logo is seen in this image taken on February 16, 2025. (REUTERS/Dado Ruvic)
To focus on the “red code” effort to develop ChatGPT, OpenAI will be deferring work to other programs, such as a personal assistant called Pulse, advertising and AI agents for health and shopping, Altman said in a memo, according to the Journal.
Altman also said the company will have a daily call between those responsible for improving ChatGPT, the newspaper said.
“Our focus now is to continue to make ChatGPT better, keep growing, and expand our global reach — while making it feel more intuitive and personal,” wrote Nick Turley, head of ChatGPT, on X Monday night.
OpenAI CEO Sam Altman speaks during the Federal Reserve’s Integrated Review of the Capital Framework for Large Banks Conference in Washington, DC, July 22, 2025. (REUTERS/Ken Cedeno)
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OpenAI is currently unprofitable and must raise funding to survive, compared to competitors like Google which can fund investments in their AI businesses with profits, the Journal reports.
