Puregold’s ‘Pusong Panalo’ lights the way for students in the remote area of Rizal
In the northern town of Tanay, Rizal, children would leave one hour before sunrise just to go to class. Many from poor and indigenous families, these students have no choice but to walk to get an education.
To help make their daily commute safer and their school days brighter, supermarket chain Puregold Price Club, Inc. recently delivered a comprehensive support package for Alas-Asin Elementary School.
The company’s support includes a reliable source of energy through solar panels, health and dental check-ups, and essential goods, including school supplies for students and grocery bags for families. He also built a new playground, giving the children of the community a good place to play.
To support teachers and students’ families, Puregold has also brought livelihood resources to provide them with new ways to earn a living.
“Ang ganda ng lente ng Puregold, look at me. Sobrang liwanang, nakita ‘yung langang ng school,” according to a school faculty member. “Even though it’s green ang kulay niyo, gintuan ang puso ng mga workers.”
She noted how Puregold’s gift bags were filled with many items the children had never seen or tried before.
“Sobrang say po kasi po kami ang napili ng Puregold and nabigyan po kami ng akainandrinks, of snacks, mga chocolate po, tsinelas at damit,” said one of the students who benefited.
“‘Yes it is blessings nila, sobra na. ‘Yung dala nila masyadong madami. Thank you po Puregold sa mga biyaya na binigay niyo sa amin,” said another student.
Alas-Asin was the sixth school to achieve Puregold’s “Pusong Panalo” in 2025, as the leading retailer continued its program that aims to bridge the gap between urban and rural areas by providing much-needed assistance to underserved communities.
The program, which started in 2024, has reached eight schools across the country so far, with the aim of providing emergency assistance, including learning technology, essential supplies, classroom renovations, and the installation of solar panels to another 30 schools by 2028.
“Puregold believes that education is the key to a better life. For these children, this school represents their hope for a bright future. We came here to provide better tools and resources so that these students can achieve their dreams,” said Puregold President Vincent Co.
Puregold believes that every child in the Philippines who has “gintong pangara” he deserves a fighting chance Pusong Panalo The program is looking for other schools that can help.
If you know of a school in a remote or underserved area that needs help, you can reach Puregold through the following channels.
Facebook: Send a message to Puregold’s official page
Email: alingpuring@puregold.com.ph
Mail: Puregold Price Club Inc., 900 D. Romualdez St., Paco, Manila, 1007
Spotlight is a BusinessWorld-sponsored feature that allows advertisers to grow their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld website. For more information, send an email to online@bworldonline.com.
Join us on Viber at https://bit.ly/3hv6bLA for more updates and subscribe to BusinessWorld articles and receive exclusive content www.bworld-x.com.
