Samsung Display is part of its parent company that makes OLEDs, LCDs and other screens for both Samsung devices and anyone else who can afford them. This year, it’s going all in on future OLEDs. And that meant things like foldable displays with invisible screens, robots throwing basketballs at super-hard OLED panels, and OLED screens packed into confusing objects for no good reason.
Creases
A “seamless” foldable display that could be part of a future foldable iPhone disappeared from the booth during our trip, only to reappear when it was time to leave. (This is an image provided by Samsung Display.) The device is labeled as an R&D concept, but it somehow hides the crease in the middle of the main display, making the (unlabeled) Galaxy Z Fold on the left look like an ugly repeat of the original. There’s still a crease there. Will it actually be part of Apple’s foray into foldables, or just part of the Z Fold 8?
Why not both?
Put an OLED in it
This is not the record player you will ever buy. You don’t need an OLED display on the side of your wireless headphones, but you do he can have them. I liked the nice OLED paints; button badge is close to the future of customization, but most of these are just devices for the sake of making them.
The booth tour had a small segment dedicated to OLED for portable gaming, which adds more possibilities whether that’s visualization for FPS games or an additional HUD for more important information.
The world’s brightest OLED TV
Reaching 4,500-nit brightness, I had to squint when I sat in front of this monster OLED. For reference, consumer-grade TVs typically peak at around 2,700 nits. Compared to other display technologies, OLED can achieve deeper contrast and more accurate color reproduction, but it often lacks the brightness of competing TV technologies. Not for this example. Let me get my sunglasses.
Kobe!
I didn’t think that OLED displays are more fragile than other display technologies, but that didn’t stop Samsung Display from putting a robot arm that throws a rugby ball in the hoop with a backboard made of 18 foldable OLEDs. Sadly, that’s what makes Samsung Display active and nearby developers more concerned as the days of CES drag on.
Wrapping has gone a long way
After Samsung finally solved the problem of weight and durability with the Galaxy Z Fold 7, it made life difficult for itself again with the TriFold, with a 50 percent folding screen. But it’s worth seeing how Samsung’s folders have evolved over the past few years. A solid reminder that the original Galaxy Fold (2019) was fantastic.
The next big thing in game display
Samsung Display has begun mass production of its 360Hz QD-OLED panel, featuring a new “V-Stripe” RGB pixel structure. Within each pixel, sub-pixels are aligned vertically, which appears to improve the sharpness of the edges of text and other small contrasts. While it was built into a booth as a boon to office workers, a corner was dedicated to gaming applications.
Screens all over your sedan
Digital cockpits are a staple of the CES showfloor, and the Samsung Display version is likely to be loaded with more OLEDs. The centerpiece is the “Flexible L” display that flows into the dashboard. A dedicated 13.8-inch display on the passenger side also slides out of the dash.
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