Sony wants to launch a stablecoin and so does everyone else

The financial arm of Japan’s biggest tech giant Sony is reportedly preparing to issue US-based stablecoins It is mainly aimed at American consumers and entertainment consumers. The token will serve as a payment option for PlayStation games, anime streaming, in-game purchases, and subscriptions across Sony’s digital platforms.
By partnering with US Firm Form Sustition for issuing, warehousing, and booking management, Sony aims to eliminate the high fees and delays associated with traditional credit card processing. The stablecoin could debut as early as 2026, pending regulatory approval, according to Nikkei.
Synergies between crypto and the sports sector have been tested in the past, as both Steam and Microsoft Bitcoin previously accepted, and Microsoft eventually brought back crypto payments in general, including stablecoins. In addition, Bitcoin has long played a role in the market for various game elements, from the world of Warraft Gold to Counter-Strike Strikes.
This latest move is compatible with Sony’s blockchain, including possible integration with its eTreeum eliser-2 network, Isontousa unique place to handle high-value gaming and media transactions, including non-volatile tokens (NFTs).
However, this stablecoin wash underscores a broader pattern in Crypto: Established players are building their own fenced gardens rather than linking open networks.
Everyone wants to rule the world
Bitcoin emerged in 2009 as an open, user-friendly currency where anyone can join the network and create their own wallets, applications, and other integrations. Developers, vendors and users are designed to be flexible in this new, decentralized financial protocol without gatekeepers or trusted third parties. Instead, RUSH has moved on to proprietary stablecoins, with opportunities to chase the dominance of It broadcasts and USDT for Circle
Actigns from Sony recently focused on the Genius Act, which sets clear rules for Stablecoin providers and encourages the inclusion of more institutions. A growing list of internal organizations, often tolerant of cooperative control, include:
- JPMORGAN CHASE AND CITI issuing various types of dekiedized deposits
- Stripe built their own – and robbery Blockchain based Stablecoin – known as tempo
- The whole world of Frump Allegations of Fraud accompanying the pardon of the Crypto Exchange CEO
- PayPal is releasing their pyusd stablecoin and their blockchain-esque network called The world of PayPal
- VISA and MasterCard are exploring stablecoin accommodation in their traditional channels
- Cloudflare launched their stablecoin for Agents ai
- Google Cloud Building a Payment Infrastructure for Agents ai with existing stablecoins
- Klarna announces itself as the first company to issue a stablecoin on tempo
This list is extensive, but the trend is clear. Banks, Fintechs, and technology firms alike are seeing stablecoins and related technologies as a way to increase control and profit rather than rushing into the youth of segregated finance (desi).
Of course, Facebook’s (now) previous effort agrees with this statistic. In 2019, Libra (later called Diem) was unveiled, a stablecoin based stablecoin aimed at moving the boundaries of billions and billions of users. Regulators are frustrated, citing risks to US HOLLAR HEGEmony and spending.
David Marcus, who is Helemed Libra / Diem, is prominent as a Protractor in the current environment. After leaving the meta, he founded the hard-working lightspark, a bitcoin-focused startup emphasizing the lightning network (and recently made with spark) with limited, well-executed payments. Marcus points out that only a neutral, open Bitcoin can bring the full promise of Crypto, since without it, we are simply exchanging one set of middlemen for another.
And Marcus has a point. If all the organizations put in their own Token Silo, the pieces of financial finance go forward, focusing on traditional institutions instead of eliminating them. Bitcoin offers a shared basis for the transfer of value, but the stables for the acquisition of stables where the coins are fixed, either stablecoins or cryptocurrencies, are proving very tempting. Until it shifts, the sharing of shame remains in the form of marketing rather than actual development.


