Where care creates community: Cocolife has been named one of the ‘Best Companies to Work For’ for four years straight

In addition to its innovative services and solutions, Cocolife is recognized for its ability to attract and retain top talent in the insurance industry, based on the sincere care of its people, as it received the Best Companies to Work for in Asia – Philippines award. HR Asia four years in a row.

“This award reflects Cocolife’s unwavering commitment to its mission of putting people first and business success, and its vision to create an empowering, transparent, and purpose-driven workplace culture,” said Rita Aurora O. Bernad-Ventura, first vice president and head of the Compensation and Benefits Department at Cocolife.

A lot of organizations talk about cooperation and collaboration, but only a few, like Cocolife, cultivate a culture where people feel connected and supported.

In building a reputation

In a competitive job market, it becomes more challenging to find a company that puts its employees first. With its recent recognition, Cocolife is also recognized as a people-oriented workplace in the industry.

“Our company aims to maintain its reputation as one of the best workplaces across Asia by fostering a culture that actively listens to employee feedback, responds thoughtfully, and continuously adapts to the changing needs of employees and the broader environment,” said Ms. Bernad-Ventura.

Cocolife has implemented awards and recognition programs. These include service and sales awards such as Gawad Sanghaya and CHAMPs. Obvious features that focus on education and certification are also valued to encourage growth and improve employee morale. Attrition is also monitored to identify gaps.

“Commitment programs are thoughtfully designed to cater to specific groups of employees with similar interests and passions,” added Vice President and Head of Talent Acquisition, Development and Engagement Roger Martin F. Ruiz. “These programs foster a healthy, supportive environment that fosters both professional development and personal connection.”

Leadership practices

Acknowledging that leadership is not just about using power but guiding people towards a common vision, Cocolife also builds the skills of its leaders to understand people and lead by example.

“Cocolife invests in developing sustainable leadership and accountability,” said Ms. Bernad-Ventura. “Leaders are expected not only to set the tone but also to act as role models who inspire trust and uphold the company’s values ​​in their daily interactions.

One of their strategies for ensuring that is their internal engagement survey, which is a form of feedback that provides information from their constituents to leaders. The survey refers to a democratic method, where employees are free to share their feelings in exchange with leaders who reflect and adjust the needs of the organization’s goals. By doing this, Cocolife leaders empower their teams not only to succeed, but to succeed as individuals.

Community over competition

In a world where work often feels like a race against time, being part of a company that values ​​a sense of community can be transformative.

Cocolife creates an environment where employees enjoy themselves without compromising on services by combining Filipino family culture with a person-centered approach.

“[The] management actively supports collaboration across divisions and departments, encouraging collaboration and unity throughout the organization,” said Mr. Ruiz.

In addition, a group of Partnership Ambassadors was established to lead programs and cultivate relationships to improve employee engagement. Programs include “Decor Your Floor” contests, exhibition games, fellowship programs, and corporate social events (such as anniversary and Christmas parties) that also aim to celebrate shared success.

Cocolife also has blood donation campaigns, community outreach activities, and disaster relief activities, which highlight the company’s commitment to building communities beyond good internal governance.

Through its commitment to society, Cocolife promotes a culture of care both inside and outside the workplace.

To improve the health of workers

A good company does not see its people as mere resources to be nurtured, but as people to be nurtured. As it values ​​the health of its customers, Cocolife promotes physical health among its employees by promoting sports and participating in internal and external competitions.

“Our MOVE program serves as a fitness transformation initiative that encourages employees to break unhealthy habits and commit to ongoing health and wellness goals,” Ms. Bernad-Ventura shared.

As mental health is increasingly recognized as an important part of human productivity, Cocolife has partnered with MindYou to offer professional counseling services covered under their Healthcard scheme.

Through its programs to build a perfect workplace culture, Cocolife has proven that when people within an organization are cared for – leaders listen, employees lift each other up, and all actions are guided by compassion and respect – they naturally care about the clients they serve. A place where everyone belongs, contributes, and grows together, creating valuable and innovative resources.

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