From handmade PartreWall to science-backed pet supplements, few firms look as different as Meri Meri and Petlab Co yet are transforming the way they work: both are building their next phase of growth on Oracle Netsuite.
In separate interviews, the managing director of Meri Meri, Paul Cripps, and the large PetLab Coreale, explained, in terms that cannot be renewed take a patchwork of Cloud ERP Systems that act as a business command center.
Cripps comes to Meri Meri – a San Francisco registered, UK design house that creates light kitchen tables from London to Reno-Mid-Phenyere. He found the company with the intelligence it needed and a back office that pressed seams. ShopHify, Amazon, B2B portals and the conclellation of 3pls have all taken away the most developed ERP. Pipes have never been run. It tends to report. Orders are written in rows. He says: “Every day there was controversy. “When the report ran, people made coffee while they were locked up.” Decision-making slows down at the speed of the wheel of progress spinning. In a global business that designs Christmas two years out and ships to two continents, uncertainty is more than annoying; it drags.
Meri Meri faced the usual Crossroads: Pay handsomely to reuse an aging system already written in one fix, or start over with something built for best practice in the cloud. Cripps had already started ERPs before. In this case, Netsuite’s appeal was less bells and whistles than discipline. “Don’t try to make Netsuite perfect for your business – change your processes to align with best practice,” he said. The company accepted OneWorld to also agree to a UK-made-registered structure, and continued to customize the minimum. The implementation took two and a half years in calendar meetings, not because of difficulties but because the company has only one window of speover – April to June. The sandbox went up quickly; Groups are produced, tested and propose changes; And when the switch was thrown in mid-May, something strange happened: The sound stopped.
What first changed the rhythm of the day. Under the old setup, the Reno distribution center opened before dawn and waited for someone, somewhere, to pick up orders. Under Netsuite, neighborhood purchases appeared in the ERP within half a minute, hit the DC Pick list times later and were packed within five minutes. The pendulum swung to frustration so quickly that customers started sending emails ten minutes after checkout asking to amend orders that had just been sealed in boxes. Clipps’ success rate was pleasing to technology. “By the end of June, it was almost never without it,” he said. There was silence downstairs. The release is renewed. Customer Service tickets, once numbered in the hundreds each week, fall into the realm of genuine operational errors. Extra time all but disappeared. A group that used to be a firefighter, again, a group.
The financial results are easy to miss because they come in illegally: no overtime, no time, no morning lessons, no expensive consultants. Meri Meri’s headcount was pulled down from the middle of the nineties to the nineties to the eighties to attract the environment, as the money increased by more than five. Finance Shrank without drama; The Warehouse went from two shifts to one and a half. Against the cost of today’s cloud ERP, those prohibiting rent alone turns into a six-year savings — before you count the opportunity cost of moving too quickly.
If Meri Meri’s story is one of Flow’s rebranding maker, Petlab Co offers a CFO’s view of high growth from the first insight into the institution’s credibility. London-Founded, specializing in petlened text for London Wellness started in 2018 and rode the wave of direct consumer demand. When Morreale arrived, the financial stack – perfectly reasonable for a first-tier business – was on the brakes. The end of the month that lasts four weeks. The integration of many businesses was clumsy. Establishing SKU-level insight was not the same. “I’ve used Netsuite three times,” he says. “For a business a few years into its journey, the right scope at the right price.”
Petlab’s launch in 2021 coincided with its professional cadence performance. The automatic Netsuite bank reconciliation, turns the end of the month into a matter of days and finally brings hostility to answer the questions The measured consumer must answer: What is that conversion, and there are fulfillment channels, and fulfillment costs and fulfillment feet? The company placed five warehouses in the US directly in Netsuite, reconciled with the physical stocks facing the positions of the program and exported as a “mantra to something very useful: never be surprised. When the US-China Packing is less expensive, the group symbolizes the impact of the SKU level and is changed to Vietnam, tracking negative results from the General Ledger to on the Pallet.
The effects of knocking on financial customs. Morreale’s foreign group is not growing, as the revenue comes from about $70 million to north of $200 million. Automation has never left the door; It raised it. Replication is handled by machines; People move up the value chain. That, in turn, changes how outsiders perceive the company. In the bootstrap years, Petlab built credibility with HSBC by sharing Netsuite-derived predictions. When private equity comes to take a majority stake in 2025, WULITENER consultants describe the numbers as “solid”. It’s a small phrase that carries weight. Investors fund what they can trust. Trust starts with understandable, real-time data.
Both of these leaders work with artificial intelligence. And you can’t chase chatty front-ends for their own sake. In Meri Meri, AI already resides within the netstock search and will increase customer service responses and california styles that cross, subtle ways Halloween plays differently in judging, not retrieving. “AI will not create our products,” Cripps said. “But it will buy hours back on the other side of the business. If you don’t challenge him, you will be left behind.” At PetLab, the demand is to organize a situation that suits how the financial group works, with the superiority of natural language and descriptive output; Until then, Netsuite’s foundation gets them most of the way.
In the end, Netsuite’s case here is innocent in the glossy language of digital transformation. It’s a subtle thing. If your repository is expecting a system rather than a system that serves the repository; If the month ends, it will be the third or fourth week; If customer service is a desk job; If you can’t answer the Sku-Level Margin question in the time it takes to travel to a meeting, you’re not just wrong – you’re full of potential for growth. What Clipps and Morreale point out, each from different industries and industries, is that modern ERP is less a software purchase than a management option. It’s a decision to run on standard processes, measure peace as a KPI, and treat reliable numbers as a strategic asset.
“By the end of the first six weeks, it was like we’d never been without it,” Cripps said. Morreale offers the CFO’s version: The same group, which has almost tripled the money, with banks and consumers depend on the view. With reputable businesses asking if the roof they feel is real, the lesson is simple. A combined stack together adds people to chase problems. Backbone’s single backbone combines growth with confidence.
