towards Melody Samaniego
A new chapter in cold seafood
Some businesses sell products. Some form relationships. And then there are families like the Quas, who somehow turn the simple act of buying seafood into an experience of warmth, gratitude, and giving.
For almost three decades, the cold sea has been synonymous with trust, innovation, and good order. What started as a family dedication to quality and honest work has grown into one of the most respected names in the marine industry – now almost 200 branches strong, but still operating with the same touch that has made customers feel at home since day one.
Late this afternoon, the brand is celebrating another milestone – the launch of a cold seafood membership card, a heartfelt way of rewarding loyalty and increasing the bond between the company and its customers. The event, as anyone who knows quas can expect, was warm, welcoming, and in good taste. Guests are greeted with smiles, thoughtful details, and a feast of signature seafood favorites – the kind of food that says more about gratitude than any speech ever could.
Marco Qua, President of Cold Seafood, spoke with quiet pride as he introduced the program. “This is not just a card,” he said. “It’s our way of saying thank you and giving our customers more reasons to enjoy shopping with us.”
Membership, designed as a token of appreciation, comes with thoughtful perks: a free sushi platter for registration, birthday treatments, events, and the all-important holiday order line. For ordinary consumers, it is more than simple – communication.
In his speech, Marco revealed an additional surprise: members will soon have the chance to win an all-expenses-paid trip to Japan, the global home of the world’s seafood. It’s a fun act, but it’s also symbolic – a way to say that the cold storage will always aspire to bring the best of the sea closer to Filipino homes.
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This event also gave a glimpse of the next generation of the family. Megan QuA, Marco’s young niece, captivated the audience as she took the stage – confident, articulate, and even incomparably appointed. To see him speak, one can easily imagine the same calm discipline and genuine warmth that is building a business that is now flowing into another generation.
And maybe that’s what makes cold seafood stand out. Despite the novelty of its capture, in addition to the deceptive calculation of Wilson and Bnawe, the heritage of care. A family that emerges – personally, in service and in loyalty. Their customers are not limited to the store; they are not.
Finally, the ultimate membership cold card is more than just a loyalty program. It’s the company’s most enduring philosophy – that good business is, at its core, about relationships. As for the gratitude that is felt, it is not announced. About food that nourishes the body and the heart.
With love, honesty, and the sea – Cold storage continues to remind us that the best things are built not quickly, but are taken care of.
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